TOKYO DIGITAL BILLBOARD & DOOH MEDIA BUYING

Be seen in Tokyo.
Remembered worldwide.

Place your campaign where international travel, Japanese culture, commerce and social sharing meet. For overseas brand teams, agencies, tourism boards, entertainment companies and fan communities, we plan and buy Tokyo DOOH with English-language coordination from brief to reporting.

Plan a Tokyo campaign ↗
ORIGINAL SHIBUYA FOOTAGE · 12 SEC
01 · ICONIC TOKYO LOCATIONS02 · ENGLISH-LANGUAGE COORDINATION03 · MEDIA BUYING & REPORTING

THE AUDIENCE OPPORTUNITY

Tokyo attention,
backed by official data.

Japan’s inbound market is at record scale, and Shibuya remains one of Tokyo’s strongest international visitor magnets. A well-planned screen can place a brand inside a moment people experience, photograph and share.

42.68M

international visitors to Japan in 2025—a new annual record.

JNTO, 2026 ↗
#1

Shibuya ranked as the most-visited Tokyo area among foreign travelers for three consecutive years, 2022–2024.

Shibuya City, 2026 ↗
1,000+

people can cross Shibuya Scramble Crossing at one time, according to Tokyo’s official travel guide.

GO TOKYO, updated 2026 ↗
These figures describe Japan, Tokyo and Shibuya visitor context. They are not guaranteed impressions for a specific screen. Actual reach depends on location, dates, schedule, format and the reporting supplied by each media owner.

WHY IT MATTERS

Tokyo can become
part of the story.

Like Times Square in New York, Shibuya turns advertising into a visible public moment. With the right message, timing and follow-up, that visibility can build brand awareness, strengthen stature and give social content a recognisable Tokyo context.

Original Shibuya location view illustrating Brand stature
01

Brand stature

Appear in a location associated with Tokyo culture, fashion, entertainment and global attention.

Original Shibuya location view illustrating Real-world attention
02

Real-world attention

Reach people while they move through high-footfall districts, stations and airport environments.

Original Shibuya location view illustrating Social amplification
03

Social amplification

Design a moment people can photograph, share and connect to a hashtag, launch or event.

Discuss the right Tokyo location↗

BUILT FOR MOMENTS THAT MATTER

Three strong reasons to own the screen.

Original Shibuya location view for Brand or product launch
01

Brand or product launch

Create concentrated visibility for a market entry, collection, store opening or major announcement.

Original Shibuya location view for Event promotion
02

Event promotion

Make a concert, exhibition, pop-up or destination campaign visible before the event begins.

Original Shibuya location view for Fan celebration
03

Fan celebration

Celebrate an artist or idol birthday with a public media moment. Rights, claims and creative remain subject to media-owner review.

LOCATION STRATEGY

Buy the right place—
not just the biggest screen.

Different screens solve different business problems. We compare audience, location, timing, format, sound, duration, live inventory and reporting before recommending the plan.

Original view of the crossing and digital billboards in Shibuya
Original Shibuya location photography
01SHIBUYA LANDMARK SCREENS

Build fame in one public moment

Large-format screens in a globally recognised culture and entertainment district.

BEST FORGlobal brands · fashion · beauty · entertainment · fan campaigns
02MAJOR STATIONS & TRANSIT

Create repeated commuter reach

High-frequency formats around major stations and travel corridors in Tokyo.

BEST FORApps · services · exhibitions · store openings · broad awareness
03TOKYO AIRPORTS

Meet travellers at the gateway

Reach international visitors and business audiences in a premium travel context.

BEST FORTourism boards · hotels · luxury · travel retail · international events
04RETAIL & MULTI-CITY NETWORKS

Scale beyond one landmark

Extend coverage to retail-linked locations or major Japanese cities when the plan requires reach and repetition.

BEST FORConsumer brands · retail launches · regional campaigns · sustained reach

WHAT BRANDMELLO MANAGES

One buying process. Clear responsibilities.

MEDIA BUYING

Included in our media-buying scope

  • ✓ Campaign brief and objective
  • ✓ Audience, area and screen shortlist
  • ✓ Availability and specification checks
  • ✓ Media-plan development
  • ✓ Media order and placement coordination
  • ✓ Broadcast schedule confirmation
  • ✓ Reporting when available for the selected plan
OUTSIDE MEDIA-BUYING SCOPE

Not included in the media-buying scope

  • + Artwork, animation and video production
  • + Thai, English or Japanese copywriting
  • + Music, talent, character and other usage rights
  • + Event production, filming and on-site activation
  • + Re-edits or format conversions after approval

FROM BRIEF TO BROADCAST

A practical four-step route.

AI-generated illustration of the Tokyo billboard campaign process: Brief
AI-GENERATED PROCESS VISUAL
01

Brief

Confirm objective, audience, desired city, dates and the action you want after exposure.

AI-generated illustration of the Tokyo billboard campaign process: Plan & availability
AI-GENERATED PROCESS VISUAL
02

Plan & availability

Shortlist media, check current inventory and build the right location mix for the campaign.

AI-generated illustration of the Tokyo billboard campaign process: Review & order
AI-GENERATED PROCESS VISUAL
03

Review & order

Confirm specifications, rights and creative screening before the final media order.

AI-generated illustration of the Tokyo billboard campaign process: Go live & report
AI-GENERATED PROCESS VISUAL
04

Go live & report

Coordinate the schedule and provide available proof-of-play or performance reporting.

Original view of multiple digital billboard formats in Shibuya
Original Shibuya location photography

TOKYO MEDIA CONSULTATION

Create a Tokyo moment
people remember.

Tell us the brand, campaign purpose, preferred location, target dates and available creative. We will recommend the right starting point.

Ask for a Tokyo DOOH plan ↗
OPERATED IN JAPAN BYUNIQKY Co., Ltd.

BRANDMELLO is a marketing service operated in Japan by UNIQKY Co., Ltd.

TOKYO · JAPAN